I loved this coffee originally, but eventually I tired of the flavour and found it too strong. Perhaps the taste doesn't really wear well if you drink it on a day to day basis. So, I recommend not having it everyday but give yourself breaks from the flavour. Unlike Cinnabon that you never tire of, this one is perhaps a little too much of a good thing. I suppose it would be like if you ate too much of the chocolates of the same name, you'd need a break and not to eat them all the time! Some coffee favours have an aftertaste and this is one of them.